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Gruen - The Pitch(es)
For the past three years, Gruen has tapped us Youngbloods in Victoria to compete in The Pitch against the NSW crew. It's been a delight having an easy way to explain what I do to mum.
The Pitch 2021 - Convince Gen Z not to have kids
The third time on The Pitch broke two years of ties thanks to the voting of Dee Madigan, Emily Taylor and Pia Chaudhuri - who said it might be the best ever pitch on Gruen and some of the best work she'd ever seen. It is Gruen's most viral piece of content ever posted on their channels.
The Pitch 2020 - Convince millennials to send more letters
The year of iso, we shared the load with the Youngbloods in WA to produce this piece, showing how some notifications are easier to ignore than others.
The Pitch 2019 - Convince millennials to post everything online
For my Gruen debut we treated the internet like the biggest casino of all time.
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